Radio City is a FM radio station of India which broadcasts on 91.1 MHz from Mumbai, Bangalore, Lucknow and New Delhi. It was started in Mumbai in 2004 and in Bangalore in 2001. In Chennai and Hyderabad it got launched in 2006 and in Vishakapatnam it got launched in October 2007. Radio City Bangalore is India’s first private FM radio station which is famous for broadcasting the hit music of all categories such as Bollywood, Indipop, International and Sufi. This one of the leading FM radio brand is promoted by Music Broadcast Private Limited which is owned by IVF Holdings Pvt. Ltd. IVF is one of the earliest private equity firms of India and it was established in 1999.
Radio City is present in 20 cities in India including all the metros and important cities across the country. This FM station has created a huge listener base over the years with its creative programming, lively RJs and experienced professionals who manage the genres of programs very well and could cater to all the requirements of the listeners. Radio City is popular FM station which is liked by the people of all ages and different spheres of life. The programs are broadcasted in Hindi and regional languages.
MBPL has started venturing into different areas to reach the customers. In August 2008, a portal named PlanetRadiocity.com , the India’s first Music Portal got launched. Radio City Connect is another part of Radio City 91.1 FM that offers advertisement solutions to the local clients. This radio station has been criticized by the music lovers because it kept changing the program formats and the RJs frequently. But the professional expertise of the officials connected to Radio City is now able to take care of all the grievances and is considered as one of the major source of music and entertainment for the people across India.